08 November 2017

Genesys at the IDA World Congress, São Paulo, Brazil

By Phil Morton

This was my first experience of the International Desalination Association (IDA) world congress and I was not disappointed by the variety of topics and the content of papers. There was even a whole session dedicated to my area of expertise within the Genesys family – mining and zero liquid discharge systems.

Our stall was in a prime position, so delegates spotted it as soon as they entered the exhibition hall. The warm orange glow of the sun rising over three pyramids on the Genesys banners drew attention immediately, despite wonderfully extravagant oversized pavilions promoting ‘big boys’ such as Veolia, Toray and Suez.

Our presence was all the better for having a crack team on hand, including Nuria Peña, who presented yet another great paper, which generated a huge amount of interest, Ursula Annunziata and Richard Martin. We hardly saw Jaime Sepulveda due his hectic schedule of meetings. He is one of the directors of The Asociación Latinoamericana de Desalación y Reuse del Agua (ALADYR), which recently became affiliated with the IDA.

As a first-timer at the congress and a newbie to the industry, my impression of the event was positive, reflecting an industry that is on the up. This was echoed in the continuous stream of potential customers who visited our stand, many of whom expressed a strong interest in our membrane cleaning technologies, particularly Genairclean with microbubbles and our neutral pH cleaner Genesol 61. There was a high level of Spanish speakers in attendance, so it was helpful to have Jaime and Nuria with us. Ursula’s Latin-Spanish-Italian version of Portuguese also came in handy!

The baton was handed over to Dubai at a very well attended lunch, where Ursula starred in the official band – Ursula & the Salty Dogs [ See video at https://vimeo.com/246820230]!

All in all, I thoroughly enjoyed my IDA World Congress experience. Even though it isn’t on the same scale as Aquatech or the mining events I attend, the level of expertise and industry advancements that were presented, exhibited and discussed attracted a healthy stream of visitors. There was a sense of competition in the air as providers sought to secure business from new industries that are embracing membrane separation technologies as well as existing clients with changing needs. There are opportunities for all of us to benefit from.

Hope to see you all in Dubai!

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