25 June 2011

Distributors Conference

Our 5th Genesys Distributors Conference took place in June at the Etrop Grange Hotel. This elegant Edwardian mansion near Manchester hosted 38 delegates from 20 countries.

The theme was ‘Selling Genesys products: a technical approach’. Activities kicked off on Monday 13 June with a welcome from our Chairman, Ted Darton, and an overview of the company’s growth from me. Matt Armstrong then presented a new paper on our unique cleaner, Genesol 703, and its effectiveness at removing of biofilm.

The excitement reached fever pitch when the day was rounded off with a tour of Manchester United’s ground, Old Trafford, followed by dinner at a typically English pub.

On the Tuesday, Silvia Gallego presented a new paper on how the brackish water reverse osmosis plant at Arica in Chile deals effectively with high levels of silica. The afternoon was very lively, with interactive sessions on sales techniques and a talk from Ted Darton on 41 years of successful selling.

The gala dinner that night was a very grand affair, including presentation of awards for the biggest growing distributors and those that had sold the most of specialist products. After the formalities, everyone let their hair down with a fun horseracing game and a disco.

The event wound up on Wednesday 15th, with highlights including Dave Golding’s presentation on the use of flocculants.

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